The problems were analyzed and confronted in two ways. In 1980 the National Alliance of Homebased Businesswomen was founded to combat the isolation expressed by the respondents as well as to fight the laws which made conducting their businesses difficult.[6][7][8][9] Then Women Working Home: The Homebased Guide and Directory by Marion Behr and Wendy Lazar was published.[10] It contained the stories of many women who ran home-based businesses throughout the country in many diverse fields, as well as information on business formation, conduct and compliance with the law. It sold 50,000 copies. During this time many national magazines wrote about these issues.[11][12][13][14][15] At the White House Conference on Small Business in 1986, one of the major resolutions was a recommendation favoring lifting restrictions on home-based business.[16]
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... In fact, some employees who work most of their time from home are paid low wages although there are also high earners among this group of workers (Felstead et al., 2002). For the self-employed, there is good evidence of the low earnings of homeworking women compared to self-employed women for whom most of the activity is performed outside of their homes, while no penalty of homeworking on earnings among self-employed men could be found (Simon and McDonald Way, 2015; see also Thompson et al., 2009). ...
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
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