... Women (with and without dependent children) of this business type are distributed fairly equally across urban and rural areas. It is striking that a higher proportion of these businesses than home-based businesses on average had increased their turnover in the previous two years, which contradicts the view that 'mumpreneur' businesses are of marginal relevance in terms of turnover and value added (Thompson et al. 2009). The second distinct group of business owners run the business from home because of their own illness or disability or care of an elderly or disabled person. ...
A GEM (Global Entrepreneurship Monitor) a GERA (Global Entrepreneurship Research Association) konzorcium kutatási projektje. A projekt résztvevői a bostoni székhelyű Babson College, a London Business School és az egyes országok kutatási csoportjai, amelyek száma az alapítás óta folyamatosan nőtt. A konzorcium 1997-ben jött létre abból a célból, hogy a kutatásban résztvevő országok lakónak ... [Show full abstract]View full-text

Social Media Marketing: In an increasingly connected world where consumers expect the companies they do business with to engage with them, social media is an ideal way to interact with prospects and customers. The key to social media marketing success is focusing on the platforms where you're most likely to find your target market, whether it's Instagram, Twitter, LinkedIn, Facebook, or Pinterest. To make sure you're not wasting time with your social media efforts, develop a strategy and content plan, and research tools that will help make the posting easier, such as Hootsuite or Buffer.
... Meanwhile, researchers have demonstrated different results on the growth of women's HBBs. Some studies have found these kinds of businesses weak and with a very limited motivation and potential for growth (Loscocco and Smith-Hunter, 2004;Thompson et al., 2009), whereas other studies have proved that they are very dedicated and expanding in all sectors (Breen and Karanasios, 2010;Breen, 2010;Wynarczyk and Graham, 2013;Clark and Douglas, 2014). Motivations are among important gender differences in HBBs and while men often choose HBBs as a response to special life circumstances (e.g. ...
Great ideas! I’ve been thinking about starting a home-based business for years but I just never stopped long enough to actually start and I didn’t know what kind of business to pursue. Now I’m ready to get started and you gave me some really good ideas. I really appreciate the links to more information on how to get started in several of these business opportunities. I will definitely look into them.
A home business (or "home-based business" or "HBB") is a small business that operates from the business owner's home office. In addition to location, home businesses are usually defined by having a very small number of employees, usually all immediate family of the business owner, in which case it is also a family business. Home businesses generally lack shop frontage, customer parking and street advertising signs. Such businesses are sometimes prohibited by residential zoning regulations.[1]
I kind of “fell into” my at home business. I was a customer of their website division a few years ago. When my husband got downsized – I closed my business and started working with my current company. It’s been such a blessing to be able to stay at home (2 girls in elementary school) and help contribute to our family. When our company started another division helping non-profits with alternative funding – it was something I was passionate about. I feel very blessed to have found the real deal with my at home businesses and in the two years I’ve been with them – it all keeps getting better.
... In addition, although gender has been the primary focus of a significant proportion of HBB research (e.g. Loscocco and Smith-Hunter, 2004; Walker et al., 2008; Thompson et al., 2009), it was not the focus of this research; thus, equal numbers of male and female participants were included, facilitated by the purposive intensity sample approach. Urban/rural classifications were based on Scottish Government guidelines where urban is a settlement of 10,000 or more (The Scottish Government, 2013). ...
... For example, only five academic papers explicitly investigate HBB owner motivations (see Walker, 2003; Jurik, 1998; 2004; Mason et al., 2011; Loscocco and Smith-Hunter, 2004) with three further contributions from practitioner papers (see Enterprise Nation, 2009; Dwelly et al., 2005; British Telecommunications, 2008). This may be because when considering motivations, the HBB has been likened to self-employment and small business, with Thompson et al. (2009) reporting for their all-female sample of business owner-operators that motivations are similar irrespective of business location. ...
Content Marketing: Writing articles or blog posts related to your business and submitting them to be published on other websites is another great way to reach your target market for free. Although mass distribution of a single article across the web doesn't have the same SEO benefits it once had, submitting exclusive articles to a specific site can still reap many rewards including SEO, boosting your credibility, and reaching a market that might not otherwise know about you. Because writing can be time-consuming, you may want to consider how you can repurpose what you write into other forms of content or with new angles for other audiences.
... In essence, women are disadvantageously positioned within labour markets constraining employment opportunities which, in turn, limit the accrual of resources-such as savings, networks, managerial experience-to support new venture creation. Consequently women-owned businesses are likely to be concentrated in lower order services with around a third of ventures operated from the home and on a p art-time basis ( Thompson et al., 2009). Unsurprisingly, such operational profiles have related implications for constrained profitability, entrepreneurial legitimacy and growth prospects ( Marlow and McAdam, 2013) and in addition, we would argue, repercussions upon the exit decision and process. ...
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
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