The concept of home-based business, as opposed to the previous terminology of "cottage industry", first appeared in 1978. The phrase was coined by Marion Behr, the originator of a study to find out what businesses women throughout America were carrying on in their homes. The preview edition of Enterprising Women wrote about the search to gather information pertaining to home workers throughout the nation. Numerous magazines and organizations helped to disseminate information regarding the study. Ultimately 40,000 letters were received, many indicating the problems the respondents experienced while carrying on businesses from their homes.
I overheard my wife talking to a homeschool mom that raises and sells a certain type of dog (a registered breed of some kind) ranging from $1,000 to $1,800. I also know a couple teens that started a bread business where they sell the product at the local famer’s market and local stores. The product(s) have been so successful, most of the family has been involved in it.
Do you love woodworking? Even without a huge workshop, you can create some of the more popular crafts and sell them. And like most things, your success in business isn’t necessarily related to how skilled you are as a woodworker. So if you can figure out which products consumers want and just create those, you could have a good business plan. Etsy.com and farmers’ markets are a great place to start selling.
How Much of this Guide Should You Read? This guide is designed for you to read cover-to-cover. Each new guide builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.