Lifestyle Entrepreneur: Although the idea of lifestyle entrepreneur isn't new, it's gained in popularity with the rise of technology, the Internet, and a global economy. A lifestyle entrepreneur is one that builds a business that incorporates their interests and passions, and sustains their life goals. Many in this category are referred to as digital nomads because they often have online businesses that allow them to travel. However travel isn't necessary to be lifestyle entrepreneur. The key factor in a lifestyle entrepreneur is that they do what they love, and/or the business supports their chosen lifestyle.
Do you love woodworking? Even without a huge workshop, you can create some of the more popular crafts and sell them.  And like most things, your success in business isn’t necessarily related to how skilled you are as a woodworker. So if you can figure out which products consumers want and just create those, you could have a good business plan.  Etsy.com and farmers’ markets are a great place to start selling.

How Much of this Guide Should You Read? This guide is designed for you to read cover-to-cover. Each new guide builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
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