“The massage therapy business has been growing by leaps and bounds in the last decade, tripling in volume. According to the Bureau of Labor Statistics’ Occupational Outlook Handbook, it should grow by an additional 20% through 2016, meaning this home business has strong potential for growth. And, because all in-home massage services are necessarily local in nature, it’s work that can’t be outsourced to another country.”

The problems were analyzed and confronted in two ways. In 1980 the National Alliance of Homebased Businesswomen was founded to combat the isolation expressed by the respondents as well as to fight the laws which made conducting their businesses difficult.[6][7][8][9] Then Women Working Home: The Homebased Guide and Directory by Marion Behr and Wendy Lazar was published.[10] It contained the stories of many women who ran home-based businesses throughout the country in many diverse fields, as well as information on business formation, conduct and compliance with the law. It sold 50,000 copies. During this time many national magazines wrote about these issues.[11][12][13][14][15] At the White House Conference on Small Business in 1986, one of the major resolutions was a recommendation favoring lifting restrictions on home-based business.[16]
I like these ideas! Besides being good ideas in themselves, they stimulate MORE ideas! Some of them reminded me of something I was reading about called Craigslist arbitrage – buying low and selling high on craigslist, kind of like the first part of the old Oregon Trail game, but with washers and dryers and bicycles instead of cases of crackers and horses. Sounds like fun!  Anyway, that one about the pooper-scooper business, that works, I know because I was quite successful in the pooper-scooper service I started back in 1988! I’ve been in the industry for 25 years now, though I don’t go out and scoop any more.

Frauen und heimbasiertes UnternehmertumNachweise aus Groβbritannien Piers Thompson University of Wales Institute, Cardiff, Groβbritannien Dylan Jones-Evans University of Wales, Groβbritannien Caleb Kwong Universität Essex, Groβbritannien Frauen erhalten durch ein eigenes, heimbasiertes Unternehmen die Flexibilität, die es ihnen ermöglicht, familiäre Verantwortung und Berufstätigkeit zu vereinbaren. Dies geschieht jedoch oft auf Kosten von Unternehmensleistung und — wachstum. Mit Daten aus der ,Global Entrepreneurship Monitor'-Umfrage in Großbritannien untersucht diese Arbeit die Charaktereigenschaften dieser selbstständigen Frauen, die ihre Unternehmen von zu Hause aus führen. Ergebnisse zeigen, dass ein großer Teil der Frauen, die ein Unternehmen von zu Hause aus führen, über eher weniger unternehmerische Ressourcen verfügen, was darauf hinweist, dass diese Entscheidung eher aufgrund von Umständen getroffen wird. Diese Untersuchung ergab auch, dass solche Unternehmen eher in Teilzeit geführt werden, und so weiter zu ihrer Marginalität beitragen.

Email Marketing: Email can be an effective way to maintain a connection between your business and its customers. You can purchase email addresses of customers and prospective customers, but the best results usually come from emails collected on your website. You can entice people to give you their emails through a quality free offer, such as a downloadable resource, called a lead magnet. Once you have their email, you can send a newsletter, special offers, and other information your target market would be interested in—as long as you follow laws and regulations around email marketing.
You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started
... A more recent study by Tlaiss (2013) finds that rather than either push or pull motivational factors, women entrepreneurs demonstrate a complex interplay of both types of motivation. Other gendered aspects include lifestyle strategies for balancing work and home-life (Breen, 2009/10; Philipps, 2008; Duberley and Carrigan, 2013), feelings of isolation (Greenhaus et al., 2003; Thompson et al., 2009), attitudes to IT (Ndubisi, 2008) and attitudes to growth (Ehlers and Main, 1998; Breen and Karanasios, 2010; Redmond and Walker, 2009/10). We suggest that many of the contradictions of gendered aspects arise from the confounding of different types of home-based business, and would encourage researchers to focus on particular business types, such as our focus on home-based online businesses and the development of the detailed typology shown in Table 1We also suggest that the ease of experimentation offered by the online environment provides an explanation for the low levels of self-efficacy we identified. ...
... Beaucoup de critères d'analyse ont été utilisés pour étudier les PME « particulières » ou « extraordinaires » (Welter et al., 2017) : par exemple le niveau de dépenses de R&D (entreprises de haute technologie [Hirsch-Kreinsen et Jacobson, 2008]) ; l'âge de l'entreprise (des entre-prises en démarrage [Birley et Westhead, 1993 ;Gatewood, Shaver et Gartner, 1995]) ; le type de propriété (entreprises familiales [Fernández et Nieto, 2005 ; Basco et Pérez Rodríguez, 2009]) ; la localisation (les entreprises à domicile [Thompson, Jones-Evans et Kwong, 2009 ;Mason, Carter et Tagg, 2011]), ou le but pour lequel elles ont été créées (entreprises sociales [Shaw et Carter, 2007]). ...

... In essence, women are disadvantageously positioned within labour markets constraining employment opportunities which, in turn, limit the accrual of resources-such as savings, networks, managerial experience-to support new venture creation. Consequently women-owned businesses are likely to be concentrated in lower order services with around a third of ventures operated from the home and on a p art-time basis ( Thompson et al., 2009). Unsurprisingly, such operational profiles have related implications for constrained profitability, entrepreneurial legitimacy and growth prospects ( Marlow and McAdam, 2013) and in addition, we would argue, repercussions upon the exit decision and process. ...
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.

“The massage therapy business has been growing by leaps and bounds in the last decade, tripling in volume. According to the Bureau of Labor Statistics’ Occupational Outlook Handbook, it should grow by an additional 20% through 2016, meaning this home business has strong potential for growth. And, because all in-home massage services are necessarily local in nature, it’s work that can’t be outsourced to another country.”
... Así, el emprendimiento puede ser una salida del desempleo o subempleo. Líneas futuras también pueden aproximarse a temas como el emprendimiento desde el hogar aprovechando las posibilidades de las nuevas tecnologías de la información, principalmente para el caso de las mujeres, así como se ha realizado para otros países (Thompson, Jones-Evans, y Kwong, 2009). ...

For women, owning and managing a home-based business can provide the flexibility to meet family responsibilities and undertake employment, although potentially at the cost of business performance and growth. Using data from the Global Entrepreneurship Monitor survey for the UK, this research note explores the characteristics of those self-employed women who operate their businesses from home. Results indicate that a greater proportion of women with poor levels of entrepreneurial resources are more likely to operate home-based businesses, suggesting this decision is shaped by circumstance.The research also finds that such home-based businesses are more likely to operate part time, thus contributing further to their marginality.


... It would be desirable to explore more if handicraft producers could be grouped into a number of clusters or types of producer based on these three business characteristics. Previous literature on business transition led to proposition that the higher performing handicraft producers would be those exhibiting formal business activities in a dedicated premise (Thompson, Jones-Evans &Kwong, 2009; Roberts and Robinson, 2010). In addition, based on the key informant interviews conducted, according with Malaysian government policy the full-time workshop-based producers would be highest performing unlike part-time domestic producers, who it was expected would have weaker performance due to informal and improper management of their business activity. ...
... The literature comes to very different conclusions with respect to the 'success' and growth ambitions of women HBB entrepreneurs. Some conclude that these businesses operate at the margins and struggle to survive (Thompson et al. 2009), while others found that home-based women owners were highly educated and made large sales (Loscocco and Smith-Hunter 2004). Home-based businesses are often regarded as 'lifestyle' businesses through which the owner translates a 'hobby' into a business idea (Newbery and Bosworth 2010). ...
Publicity: Getting your business featured on media outlets can be a great way to reach new customers, but connecting with the right people to make it happen can sometimes be difficult. You can always submit and post press releases for news and announcements from your business through online press release distribution services. While press releases can work, they can also be time-consuming and are often ignored. Another option that often produces better results is to sign up for media requests through Help A Reporter Out. Once you sign up, you'll receive emails listing requests for professional sources from media outlets, including newspapers, magazines, radio and TV programs, blogs, and podcasts.
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