You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started
... In fact, some employees who work most of their time from home are paid low wages although there are also high earners among this group of workers (Felstead et al., 2002). For the self-employed, there is good evidence of the low earnings of homeworking women compared to self-employed women for whom most of the activity is performed outside of their homes, while no penalty of homeworking on earnings among self-employed men could be found (Simon and McDonald Way, 2015; see also Thompson et al., 2009). ...
Las mujeres y el emprendedurismo desde casaInforme del Reino Unido Piers Thompson Instituto de la Universidad de Gales, Cardiff, RU Dylan Jones-Evans Universidad de Gales, RU Caleb Kwong Universidad de Essex, RU Para las mujeres, el hecho de dirigir su propia empresa desde casa puede ofrecer la flexibilidad para afrontar sus responsabilidades familiares y trabajar por cuenta propia, aunque potencialmente a costa del desempeño y crecimiento de la empresa. Este informe de investigación, basado en los datos de la encuesta del Monitor de Emprendedurismo Global para el Reino Unido, examina las características de las mujeres que trabajan por cuenta propia desde casa. Los resultados indican que gran parte de las mujeres con bajos niveles de recursos empresariales son más propensas a dirigir sus empresas desde casa, sugiriendo que esta decisión es determinada por las circunstancias. La investigación también descubrió que estas empresas suelen trabajar en horario de jornada reducida, contribuyendo, por tanto, a su marginalidad.

... In addition, flexibility is presented as a source of conflict that impedes growth ( Shelton 2006) that may even leads women not to pursue self-employment ( Greene et al. 2013). The quest for flexibility also means that women attach less value to business expansion ( Cliff 1998;Noseleit 2014), spend less time on their ventures ( Longstreth et al. 1987) and are pushed into working part-time from home ( Thompson et al. 2009). Although some studies contest the notion that the relationship between work and family must be a source of conflict ( Powell 2012, Özcan 2011;Marlow 1997), the implication persists that this is a "women's issue". ...
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
A home business (or "home-based business" or "HBB") is a small business that operates from the business owner's home office. In addition to location, home businesses are usually defined by having a very small number of employees, usually all immediate family of the business owner, in which case it is also a family business. Home businesses generally lack shop frontage, customer parking and street advertising signs. Such businesses are sometimes prohibited by residential zoning regulations.[1]

Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way. Get Started
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