Content Marketing: Writing articles or blog posts related to your business and submitting them to be published on other websites is another great way to reach your target market for free. Although mass distribution of a single article across the web doesn't have the same SEO benefits it once had, submitting exclusive articles to a specific site can still reap many rewards including SEO, boosting your credibility, and reaching a market that might not otherwise know about you. Because writing can be time-consuming, you may want to consider how you can repurpose what you write into other forms of content or with new angles for other audiences.
... Most prolific are studies based in the UK. These studies cover a range of research themes., including the effects of technology diffusion (Daniel et al., 2014;Ruiz and Walling, 2005); urban or rural con- text (Dwelly et al., 2005;Newbery and Bosworth, 2010;Reuschke and Mason, 2015); housing stock (Reuschke, 2016) and gender (Ekinsmyth, 2013;Thompson et al., 2009). Whatever the focus however, HBBs are largely treated as homogenous entities in empirical studies. ...

... Beaucoup de critères d'analyse ont été utilisés pour étudier les PME « particulières » ou « extraordinaires » (Welter et al., 2017) : par exemple le niveau de dépenses de R&D (entreprises de haute technologie [Hirsch-Kreinsen et Jacobson, 2008]) ; l'âge de l'entreprise (des entre-prises en démarrage [Birley et Westhead, 1993 ;Gatewood, Shaver et Gartner, 1995]) ; le type de propriété (entreprises familiales [Fernández et Nieto, 2005 ; Basco et Pérez Rodríguez, 2009]) ; la localisation (les entreprises à domicile [Thompson, Jones-Evans et Kwong, 2009 ;Mason, Carter et Tagg, 2011]), ou le but pour lequel elles ont été créées (entreprises sociales [Shaw et Carter, 2007]). ...


... As the present study results showed, most of participants (75 per cent of the women interviewed) aspired a higher growth level for their HBBs and had a strong motivation for expanding their businesses. This is consistent with the studies ofBreen (2010), Wynarczyk and Graham (2013) and Clark and Douglas (2014) that recognize women-owned HBBs as completely dedicated, ambitious and expanding and is contrary to the study ofThompson et al. (2009)that considers women-owned HBBs weak and with very limited motivation. Negative stereotypes about women in Iran which are usually fused with biased attitudes and behaviors, affect the attitude of women toward themselves and act as a mental barrier that stifles women's ambition and risk-taking propensity. ...
I kind of “fell into” my at home business. I was a customer of their website division a few years ago. When my husband got downsized – I closed my business and started working with my current company. It’s been such a blessing to be able to stay at home (2 girls in elementary school) and help contribute to our family. When our company started another division helping non-profits with alternative funding – it was something I was passionate about. I feel very blessed to have found the real deal with my at home businesses and in the two years I’ve been with them – it all keeps getting better.
Focus - It's easy in this fast paced, constant info-in-your-face world to get distracted. This is especially true for business start-ups that often get side-tracked by the shiny object syndrome (i.e. products and services that promise fast results), or bogged down in unimportant busy work. Successful entrepreneurs are focused on what will bring results.

But you don't have to be huge or famous to be a successful entrepreneur. The world is littered with entrepreneurs you never heard of who had an idea and turned it into a thriving, profitable business. There are moms who invented a gadget or started a lifestyle blog. Teenagers who star in their own YouTube shows. Retired folks who have turned a lifetime of experience into coaching or consulting business. Becoming an entrepreneur isn't hard, but it is work and requires many steps including:
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
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