... A more recent study by Tlaiss (2013) finds that rather than either push or pull motivational factors, women entrepreneurs demonstrate a complex interplay of both types of motivation. Other gendered aspects include lifestyle strategies for balancing work and home-life (Breen, 2009/10; Philipps, 2008; Duberley and Carrigan, 2013), feelings of isolation (Greenhaus et al., 2003; Thompson et al., 2009), attitudes to IT (Ndubisi, 2008) and attitudes to growth (Ehlers and Main, 1998; Breen and Karanasios, 2010; Redmond and Walker, 2009/10). We suggest that many of the contradictions of gendered aspects arise from the confounding of different types of home-based business, and would encourage researchers to focus on particular business types, such as our focus on home-based online businesses and the development of the detailed typology shown in Table 1We also suggest that the ease of experimentation offered by the online environment provides an explanation for the low levels of self-efficacy we identified. ...

... A more recent study by Tlaiss (2013) finds that rather than either push or pull motivational factors, women entrepreneurs demonstrate a complex interplay of both types of motivation. Other gendered aspects include lifestyle strategies for balancing work and home-life (Breen, 2009/10; Philipps, 2008; Duberley and Carrigan, 2013), feelings of isolation (Greenhaus et al., 2003; Thompson et al., 2009), attitudes to IT (Ndubisi, 2008) and attitudes to growth (Ehlers and Main, 1998; Breen and Karanasios, 2010; Redmond and Walker, 2009/10). We suggest that many of the contradictions of gendered aspects arise from the confounding of different types of home-based business, and would encourage researchers to focus on particular business types, such as our focus on home-based online businesses and the development of the detailed typology shown in Table 1We also suggest that the ease of experimentation offered by the online environment provides an explanation for the low levels of self-efficacy we identified. ...
... As the present study results showed, most of participants (75 per cent of the women interviewed) aspired a higher growth level for their HBBs and had a strong motivation for expanding their businesses. This is consistent with the studies ofBreen (2010), Wynarczyk and Graham (2013) and Clark and Douglas (2014) that recognize women-owned HBBs as completely dedicated, ambitious and expanding and is contrary to the study ofThompson et al. (2009)that considers women-owned HBBs weak and with very limited motivation. Negative stereotypes about women in Iran which are usually fused with biased attitudes and behaviors, affect the attitude of women toward themselves and act as a mental barrier that stifles women's ambition and risk-taking propensity. ...
Social Media Marketing: In an increasingly connected world where consumers expect the companies they do business with to engage with them, social media is an ideal way to interact with prospects and customers. The key to social media marketing success is focusing on the platforms where you're most likely to find your target market, whether it's Instagram, Twitter, LinkedIn, Facebook, or Pinterest. To make sure you're not wasting time with your social media efforts, develop a strategy and content plan, and research tools that will help make the posting easier, such as Hootsuite or Buffer.
Any ideas for me? Am disabled physically/mentally …I had a side job stuffing envelopes..My boss was so thrilled with me and my partner he fired a bunch of workers as we could pull off the bulk of his work!…We got paid well when the economy went upside down we noticed our pay decreased but still made enough to pay 3 house bills. Since about 6 months ago my boss I think lost his house …I remeber his last visit he was so stressed saying he almost had 2 foreclose emergencies:(

Focus - It's easy in this fast paced, constant info-in-your-face world to get distracted. This is especially true for business start-ups that often get side-tracked by the shiny object syndrome (i.e. products and services that promise fast results), or bogged down in unimportant busy work. Successful entrepreneurs are focused on what will bring results.


... 'Lifestyle' HBB can be either 'growth-rejecting' or 'growth-enthusiastic' but Lewis (2008) argues that actually they should be seen as engaging in a 'freestyle' modus operandi as lifestyle is not something accommodated by the businesses but is rather a conditioning factor in the business operations. It appears from the research that HBB set up by women are more likely to be financially marginal as they are more likely to be operated parttime , and be started because of circumstances rather than their entrepreneurial skill sets (Thompson, Jones-Evans, & Kwong, 2009). Nevertheless HBB are a popular choice for women with family obligations as even with less financial success, role conflict between work and family tends to be lessened (Loscocco & SmithHunter, 2004). ...
... Amongst these few, British Telecommunications (2008) report that 58% of those operating an HBB in their sample claimed the desire for a better WLB as their primary motivation. Similar reports are found else- where: Stoner et al (1990) and Thompson et al (2009), for example, both focus exclusively on female-owned HBBs and find that the flexibility and autonomy associated with HBB ownership positively affects WLB. Control over time, and in some cases including reduced working hours, were other benefits identified by Thompson et al (2009). ...
... In essence, women are disadvantageously positioned within labour markets constraining employment opportunities which, in turn, limit the accrual of resources-such as savings, networks, managerial experience-to support new venture creation. Consequently women-owned businesses are likely to be concentrated in lower order services with around a third of ventures operated from the home and on a p art-time basis ( Thompson et al., 2009). Unsurprisingly, such operational profiles have related implications for constrained profitability, entrepreneurial legitimacy and growth prospects ( Marlow and McAdam, 2013) and in addition, we would argue, repercussions upon the exit decision and process. ...

How much of your marketing strategy should be done online and which internet marketing elements you use depends on the nature of your business, your budget, your time, and your goals. Many small business owners do it all themselves in the beginning, but as their businesses grow, they begin to pay for services or outsource work to a virtual assistant that can help them with online marketing.
... In addition, flexibility is presented as a source of conflict that impedes growth ( Shelton 2006) that may even leads women not to pursue self-employment ( Greene et al. 2013). The quest for flexibility also means that women attach less value to business expansion ( Cliff 1998;Noseleit 2014), spend less time on their ventures ( Longstreth et al. 1987) and are pushed into working part-time from home ( Thompson et al. 2009). Although some studies contest the notion that the relationship between work and family must be a source of conflict ( Powell 2012, Özcan 2011;Marlow 1997), the implication persists that this is a "women's issue". ...
... Though female entrepreneurship in the informal sector concentrates around small size and low growth activities, it provides the opportunity to earn money which further strengthens women's economic status and ultimately women empowerment (Welter and Smallbone, 2008 ). Moreover, evidence shows that about half of females engaged in self-employment/microentrepreneurship take it as part-time activity and operated within home (Thompson et al. 2009) that provide them work flexibility to mitigate the household responsibilities (Duberley and Carrigan 2013 ). Thus selfemployment/micro-entrepreneurship in the non-farm informal sector may be portrayed in substituting such parttime employment (Georgellis and Wall 2005; Saridakis et al. 2014) and it can be possible to witness a reverse scenario that female may be more interested than male to engage in self-employment or micro-entrepreneurial activities in the female intensive sectors. ...
Great ideas about a home based business. However, we all need to understand that most ONline and OFFline buisnesses fail about 90% of the time. Franchises seem to do some better but they have challenges too. Our goal is focused on building a PLAN B to help build financial security. After 32 years in the trenches as an entrepreneur, we invite you to visit our website, join us as a subscriber too where we share about our lumps and bruises in business owners.
... Amongst these few, British Telecommunications (2008) report that 58% of those operating an HBB in their sample claimed the desire for a better WLB as their primary motivation. Similar reports are found else- where: Stoner et al (1990) and Thompson et al (2009), for example, both focus exclusively on female-owned HBBs and find that the flexibility and autonomy associated with HBB ownership positively affects WLB. Control over time, and in some cases including reduced working hours, were other benefits identified by Thompson et al (2009). ...

Social Media Marketing: In an increasingly connected world where consumers expect the companies they do business with to engage with them, social media is an ideal way to interact with prospects and customers. The key to social media marketing success is focusing on the platforms where you're most likely to find your target market, whether it's Instagram, Twitter, LinkedIn, Facebook, or Pinterest. To make sure you're not wasting time with your social media efforts, develop a strategy and content plan, and research tools that will help make the posting easier, such as Hootsuite or Buffer.


Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started
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