Good ideas, I like numbers 2, 3, and 6 personally. I think in addition to persistence and determination, creating a successful home-based business also takes courage. It can be a scary proposition to quit your day job to go it alone. I always admire people who make this move, and I think that in general they are all the more happy for it. There is not doubt, though, that you have to go for it 100% in order to make it happen!

... Home-based business are also said to have lower growth ambitions than other firms and are likely to have few or no employees (Thompson et al. 2009; Newbery & Bosworth 2010). There is much assertion throughout the limited literature that motivations for starting home-based bsuinesses are based on the flexibility they afford in terms of work-life balance (Baines & Gelder 2003; Thompson et al. 2009), including balancing work and domestic commitments, often cited as particularly suited to working mothers (Loscocco & Smith-Hunter 2004; Ekinsmyth 2011). Alternatively, Soldressen et al. (1998) and Newbery and Bosworth (2010) argue that low barriers to entry in terms of costs and resources are key motivators for home-based business. ...
... In addition, flexibility is presented as a source of conflict that impedes growth ( Shelton 2006) that may even leads women not to pursue self-employment ( Greene et al. 2013). The quest for flexibility also means that women attach less value to business expansion ( Cliff 1998;Noseleit 2014), spend less time on their ventures ( Longstreth et al. 1987) and are pushed into working part-time from home ( Thompson et al. 2009). Although some studies contest the notion that the relationship between work and family must be a source of conflict ( Powell 2012, Özcan 2011;Marlow 1997), the implication persists that this is a "women's issue". ...

Social Media Marketing: In an increasingly connected world where consumers expect the companies they do business with to engage with them, social media is an ideal way to interact with prospects and customers. The key to social media marketing success is focusing on the platforms where you're most likely to find your target market, whether it's Instagram, Twitter, LinkedIn, Facebook, or Pinterest. To make sure you're not wasting time with your social media efforts, develop a strategy and content plan, and research tools that will help make the posting easier, such as Hootsuite or Buffer.
Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This post will teach you how to make that judgment call. Get Started
But you don't have to be huge or famous to be a successful entrepreneur. The world is littered with entrepreneurs you never heard of who had an idea and turned it into a thriving, profitable business. There are moms who invented a gadget or started a lifestyle blog. Teenagers who star in their own YouTube shows. Retired folks who have turned a lifetime of experience into coaching or consulting business. Becoming an entrepreneur isn't hard, but it is work and requires many steps including:
... Meanwhile, researchers have reached different results on the growth of women's HBBs. Some studies have found these kinds of businesses weak and with very limited motivation and potential for growth (Loscocco and Smith-Hunter, 2004; Thompson et al., 2009). Yet, most studies conducted on women's HBBs have proved that they are completely serious and are growing across all sectors (Breen, 2010; Breen and Karanasios, 2010; Wynarczyk and Graham, 2013;Clark and Douglas, 2014;Modarresi et al., 2016b). ...

Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started

×