Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started


I overheard my wife talking to a homeschool mom that raises and sells a certain type of dog (a registered breed of some kind) ranging from $1,000 to $1,800. I also know a couple teens that started a bread business where they sell the product at the local famer’s market and local stores. The product(s) have been so successful, most of the family has been involved in it.
... Knowledge-workers use the home as their work location (McDermott, 2005), despite it being often dismissed as limiting network and growth potential (Mason, 2010), with perceived gender links (Mirchandani, 1998(Mirchandani, , 1999), even for 'high-tech' ventures (Wynarczyk and Graham, 2013). Despite a dearth of empirical studies, and regular calls for theoretical develop- ments around this phenomenon (e.g., Loscocco and Smith-Hunter, 2004;Mason et al., 2011;Thompson et al., 2009;Walker and Webster, 2004), home-based, self-employed workers are absent from 'most existing research and theory-building' (Reuschke, 2015, p. 6). We fill this gap by analysing home-based, knowledge-workers' virtual, mental and career mobility; those physical/corporeal restrictions counter-balancing their remote, online home-working autonomy (Fraser and Gold, 2001;Koehne et al., 2012); and the tensions overlooked by extant paradox theorizing ( Smith and Lewis, 2011). ...
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started
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