While it is possible to see results from your marketing efforts quickly, the reality is that marketing, especially the type that generates long-term results and referrals, takes time. You're competing in an increasingly crowded and loud marketplace. The better you can connect with your ideal market and develop a relationship with it, the better your results will be. If you provide a great product or service and are attentive to your customers, your customers will provide you with positive reviews, referrals, and testimonials that will help you stand out in the crowd.
... For instance, some may resort to part-time rather than full-time self-employment to establish and run a social venture ( Austin et al., 2006;Korsgaard and Anderson, 2011). Others may favour this form of self-employment to jointly set up and operate a business with family members ( Baines and Wheelock, 1998;Fletcher, 2010), to work from home while caring for children and family (Thompson et al., 2009;Vorley and Rodgers, 2012) or to delay entry into full-time entrepreneurship (Folta et al., 2010). Although we recognised such arguments when portraying full-and part-time self-employment and developing our hypotheses, we leave it to future research to assess the relationship between societal culture and particular types of part-time entrepreneurship in more detail. ...
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
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