... A more recent study by Tlaiss (2013) finds that rather than either push or pull motivational factors, women entrepreneurs demonstrate a complex interplay of both types of motivation. Other gendered aspects include lifestyle strategies for balancing work and home-life (Breen, 2009/10; Philipps, 2008; Duberley and Carrigan, 2013), feelings of isolation (Greenhaus et al., 2003; Thompson et al., 2009), attitudes to IT (Ndubisi, 2008) and attitudes to growth (Ehlers and Main, 1998; Breen and Karanasios, 2010; Redmond and Walker, 2009/10). We suggest that many of the contradictions of gendered aspects arise from the confounding of different types of home-based business, and would encourage researchers to focus on particular business types, such as our focus on home-based online businesses and the development of the detailed typology shown in Table 1We also suggest that the ease of experimentation offered by the online environment provides an explanation for the low levels of self-efficacy we identified. ...

For women, owning and managing a home-based business can provide the flexibility to meet family responsibilities and undertake employment, although potentially at the cost of business performance and growth. Using data from the Global Entrepreneurship Monitor survey for the UK, this research note explores the characteristics of those self-employed women who operate their businesses from home. Results indicate that a greater proportion of women with poor levels of entrepreneurial resources are more likely to operate home-based businesses, suggesting this decision is shaped by circumstance.The research also finds that such home-based businesses are more likely to operate part time, thus contributing further to their marginality.


In my experience, one of the greatest challenges people face is deciding why they are starting a business, what they hope to accomplish and what they really want to do. Starting a business, particularly from home, sounds glamorous and free but, in reality, it can put a strain on home life if not done right. People I talk to often need help decision-making which is an essential quality in running a business.

Bob Lotich is a Certified Educator in Personal Finance (CEPF®) and has over 10+ years experience writing about Biblical personal finance and is the best-selling author of 4 books including Managing Money God's Way and has been named a top 20 social influencer in personal finance. His writing has been featured on Forbes, The Huffington Post, Yahoo Finance, CBN, Crosswalk, Patheos and others. He has been a full-time writer since 2008 and loves uncovering financial wisdom in the Bible as well as discovering the best tools and strategies to help you put more money in your pocket.


Publicity: Getting your business featured on media outlets can be a great way to reach new customers, but connecting with the right people to make it happen can sometimes be difficult. You can always submit and post press releases for news and announcements from your business through online press release distribution services. While press releases can work, they can also be time-consuming and are often ignored. Another option that often produces better results is to sign up for media requests through Help A Reporter Out. Once you sign up, you'll receive emails listing requests for professional sources from media outlets, including newspapers, magazines, radio and TV programs, blogs, and podcasts.

... Complementing Hypotheses 2a and 2b, we posit that societal institutional collectivism will be more negatively associated with the probability that individuals engage in self-employment on a full-time rather than a part-time basis. Part-time self-employment allows comparatively more time to be spent upon other activities, such as caring for the home and family (Burke et al., 2008;Thompson et al., 2009). This resonates with societal expectations to act according with the collec- tive's interest ( Bullough et al., 2017). ...

... In terms of industry, there appears to be some 2 concentration in business services (Soldressen et al. 1998; Loscocco & Smith-Hunter 2004), and several studies find home-based firms are started with low levels of initial capitalisation (Loscocco & Smith-Hunter 2004; Thompson et al. 2009). Home-based business are also said to have lower growth ambitions than other firms and are likely to have few or no employees (Thompson et al. 2009; Newbery & Bosworth 2010). There is much assertion throughout the limited literature that motivations for starting home-based bsuinesses are based on the flexibility they afford in terms of work-life balance (Baines & Gelder 2003; Thompson et al. 2009), including balancing work and domestic commitments, often cited as particularly suited to working mothers (Loscocco & Smith-Hunter 2004; Ekinsmyth 2011). ...
Great ideas! I’ve been thinking about starting a home-based business for years but I just never stopped long enough to actually start and I didn’t know what kind of business to pursue. Now I’m ready to get started and you gave me some really good ideas. I really appreciate the links to more information on how to get started in several of these business opportunities. I will definitely look into them.

For women, owning and managing a home-based business can provide the flexibility to meet family responsibilities and undertake employment, although potentially at the cost of business performance and growth. Using data from the Global Entrepreneurship Monitor survey for the UK, this research note explores the characteristics of those self-employed women who operate their businesses from home. Results indicate that a greater proportion of women with poor levels of entrepreneurial resources are more likely to operate home-based businesses, suggesting this decision is shaped by circumstance.The research also finds that such home-based businesses are more likely to operate part time, thus contributing further to their marginality.


Any ideas for me? Am disabled physically/mentally …I had a side job stuffing envelopes..My boss was so thrilled with me and my partner he fired a bunch of workers as we could pull off the bulk of his work!…We got paid well when the economy went upside down we noticed our pay decreased but still made enough to pay 3 house bills. Since about 6 months ago my boss I think lost his house …I remeber his last visit he was so stressed saying he almost had 2 foreclose emergencies:(
... Women (with and without dependent children) of this business type are distributed fairly equally across urban and rural areas. It is striking that a higher proportion of these businesses than home-based businesses on average had increased their turnover in the previous two years, which contradicts the view that 'mumpreneur' businesses are of marginal relevance in terms of turnover and value added (Thompson et al. 2009). The second distinct group of business owners run the business from home because of their own illness or disability or care of an elderly or disabled person. ...
Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
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