... Home-based business are also said to have lower growth ambitions than other firms and are likely to have few or no employees (Thompson et al. 2009; Newbery & Bosworth 2010). There is much assertion throughout the limited literature that motivations for starting home-based bsuinesses are based on the flexibility they afford in terms of work-life balance (Baines & Gelder 2003; Thompson et al. 2009), including balancing work and domestic commitments, often cited as particularly suited to working mothers (Loscocco & Smith-Hunter 2004; Ekinsmyth 2011). Alternatively, Soldressen et al. (1998) and Newbery and Bosworth (2010) argue that low barriers to entry in terms of costs and resources are key motivators for home-based business. ...
But you don't have to be huge or famous to be a successful entrepreneur. The world is littered with entrepreneurs you never heard of who had an idea and turned it into a thriving, profitable business. There are moms who invented a gadget or started a lifestyle blog. Teenagers who star in their own YouTube shows. Retired folks who have turned a lifetime of experience into coaching or consulting business. Becoming an entrepreneur isn't hard, but it is work and requires many steps including:
... Though female entrepreneurship in the informal sector concentrates around small size and low growth activities, it provides the opportunity to earn money which further strengthens women's economic status and ultimately women empowerment (Welter and Smallbone, 2008 ). Moreover, evidence shows that about half of females engaged in self-employment/microentrepreneurship take it as part-time activity and operated within home (Thompson et al. 2009) that provide them work flexibility to mitigate the household responsibilities (Duberley and Carrigan 2013 ). Thus selfemployment/micro-entrepreneurship in the non-farm informal sector may be portrayed in substituting such parttime employment (Georgellis and Wall 2005; Saridakis et al. 2014) and it can be possible to witness a reverse scenario that female may be more interested than male to engage in self-employment or micro-entrepreneurial activities in the female intensive sectors. ...
Website:  Websites are a great way to establish your brand identity. They can use text, images, audio, and video elements to convey the company's message, as well as inform existing and potential customers of the features and benefits of the company's products or services. The website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. 
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This post walks through the basics of how. Get Started
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