... Amongst these few, British Telecommunications (2008) report that 58% of those operating an HBB in their sample claimed the desire for a better WLB as their primary motivation. Similar reports are found else- where: Stoner et al (1990) and Thompson et al (2009), for example, both focus exclusively on female-owned HBBs and find that the flexibility and autonomy associated with HBB ownership positively affects WLB. Control over time, and in some cases including reduced working hours, were other benefits identified by Thompson et al (2009). ...
But you don't have to be huge or famous to be a successful entrepreneur. The world is littered with entrepreneurs you never heard of who had an idea and turned it into a thriving, profitable business. There are moms who invented a gadget or started a lifestyle blog. Teenagers who star in their own YouTube shows. Retired folks who have turned a lifetime of experience into coaching or consulting business. Becoming an entrepreneur isn't hard, but it is work and requires many steps including:
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.
This is a man who on our first envelope job bought us our furnace gas heater by paying us upfront half the money he would have topay when the job was done. He was so concerned we had no heat he paid us before we even started writing out the envelopes…I felt so bad to see when I called him 2 months ago someone answered it but was not him or his family. I fear he lost his home:( If he hasn’t we would still be in the back of his mind for envelope work knowing we are his people to get the job done.
... The first group believes that women go for HBBs because they have no other alternatives. Therefore, as the house is used as a business location, the growth of their business has been limited; their activity is thoroughly made marginal, because less time is used for the business; its survival is even under question ( Thompson et al., 2009), but Breen and Karanasios (2010) believe that managerial qualifications and access to capital and marketing skills make women-owned HBBs grow. Of course, there are significant gender differences at work in HBBs ( Holmes et al., 1997). ...

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. This post will teach you how to make that judgment call. Get Started

... Women (with and without dependent children) of this business type are distributed fairly equally across urban and rural areas. It is striking that a higher proportion of these businesses than home-based businesses on average had increased their turnover in the previous two years, which contradicts the view that 'mumpreneur' businesses are of marginal relevance in terms of turnover and value added (Thompson et al. 2009). The second distinct group of business owners run the business from home because of their own illness or disability or care of an elderly or disabled person. ...
Las mujeres y el emprendedurismo desde casaInforme del Reino Unido Piers Thompson Instituto de la Universidad de Gales, Cardiff, RU Dylan Jones-Evans Universidad de Gales, RU Caleb Kwong Universidad de Essex, RU Para las mujeres, el hecho de dirigir su propia empresa desde casa puede ofrecer la flexibilidad para afrontar sus responsabilidades familiares y trabajar por cuenta propia, aunque potencialmente a costa del desempeño y crecimiento de la empresa. Este informe de investigación, basado en los datos de la encuesta del Monitor de Emprendedurismo Global para el Reino Unido, examina las características de las mujeres que trabajan por cuenta propia desde casa. Los resultados indican que gran parte de las mujeres con bajos niveles de recursos empresariales son más propensas a dirigir sus empresas desde casa, sugiriendo que esta decisión es determinada por las circunstancias. La investigación también descubrió que estas empresas suelen trabajar en horario de jornada reducida, contribuyendo, por tanto, a su marginalidad.

... Así, el emprendimiento puede ser una salida del desempleo o subempleo. Líneas futuras también pueden aproximarse a temas como el emprendimiento desde el hogar aprovechando las posibilidades de las nuevas tecnologías de la información, principalmente para el caso de las mujeres, así como se ha realizado para otros países (Thompson, Jones-Evans, y Kwong, 2009). ...

Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started
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