... Meanwhile, researchers have reached different results on the growth of women's HBBs. Some studies have found these kinds of businesses weak and with very limited motivation and potential for growth (Loscocco and Smith-Hunter, 2004; Thompson et al., 2009). Yet, most studies conducted on women's HBBs have proved that they are completely serious and are growing across all sectors (Breen, 2010; Breen and Karanasios, 2010; Wynarczyk and Graham, 2013;Clark and Douglas, 2014;Modarresi et al., 2016b). ...
... In essence, women are disadvantageously positioned within labour markets constraining employment opportunities which, in turn, limit the accrual of resources-such as savings, networks, managerial experience-to support new venture creation. Consequently women-owned businesses are likely to be concentrated in lower order services with around a third of ventures operated from the home and on a p art-time basis ( Thompson et al., 2009). Unsurprisingly, such operational profiles have related implications for constrained profitability, entrepreneurial legitimacy and growth prospects ( Marlow and McAdam, 2013) and in addition, we would argue, repercussions upon the exit decision and process. ...
“The massage therapy business has been growing by leaps and bounds in the last decade, tripling in volume. According to the Bureau of Labor Statistics’ Occupational Outlook Handbook, it should grow by an additional 20% through 2016, meaning this home business has strong potential for growth. And, because all in-home massage services are necessarily local in nature, it’s work that can’t be outsourced to another country.”
Focus - It's easy in this fast paced, constant info-in-your-face world to get distracted. This is especially true for business start-ups that often get side-tracked by the shiny object syndrome (i.e. products and services that promise fast results), or bogged down in unimportant busy work. Successful entrepreneurs are focused on what will bring results.

... Though female entrepreneurship in the informal sector concentrates around small size and low growth activities, it provides the opportunity to earn money which further strengthens women's economic status and ultimately women empowerment (Welter and Smallbone, 2008 ). Moreover, evidence shows that about half of females engaged in self-employment/microentrepreneurship take it as part-time activity and operated within home (Thompson et al. 2009) that provide them work flexibility to mitigate the household responsibilities (Duberley and Carrigan 2013 ). Thus selfemployment/micro-entrepreneurship in the non-farm informal sector may be portrayed in substituting such parttime employment (Georgellis and Wall 2005; Saridakis et al. 2014) and it can be possible to witness a reverse scenario that female may be more interested than male to engage in self-employment or micro-entrepreneurial activities in the female intensive sectors. ...
... To some extent, business processes that enable women to participate in home-based entrepreneurial ventures overcome these barriers . Thus, in contrast to developed countries where homebased working offers poor returns (Thompson et al. 2009), home working offers a solution to restrictions on women's mobility, family responsibilities and a route out of poverty. In Muslim countries, women are considered the repository of family honour, and their chastity and good reputation are valued and guarded (Shaheed 1990). ...
While it is possible to see results from your marketing efforts quickly, the reality is that marketing, especially the type that generates long-term results and referrals, takes time. You're competing in an increasingly crowded and loud marketplace. The better you can connect with your ideal market and develop a relationship with it, the better your results will be. If you provide a great product or service and are attentive to your customers, your customers will provide you with positive reviews, referrals, and testimonials that will help you stand out in the crowd.
I like these ideas! Besides being good ideas in themselves, they stimulate MORE ideas! Some of them reminded me of something I was reading about called Craigslist arbitrage – buying low and selling high on craigslist, kind of like the first part of the old Oregon Trail game, but with washers and dryers and bicycles instead of cases of crackers and horses. Sounds like fun!  Anyway, that one about the pooper-scooper business, that works, I know because I was quite successful in the pooper-scooper service I started back in 1988! I’ve been in the industry for 25 years now, though I don’t go out and scoop any more.
Focus - It's easy in this fast paced, constant info-in-your-face world to get distracted. This is especially true for business start-ups that often get side-tracked by the shiny object syndrome (i.e. products and services that promise fast results), or bogged down in unimportant busy work. Successful entrepreneurs are focused on what will bring results.
I’ve found that fear often stops aspiring consultants from starting a consulting business–or any business–and on my blog, I talk about how to overcome those fears. I also talk about practical, concrete things you can do to start and run a successful consulting business, along with tools, tips, tricks, and techniques for automating your business and keeping costs to a minimum. The info I give is applicable to most other types of businesses as well.

Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started
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