... The literature comes to very different conclusions with respect to the 'success' and growth ambitions of women HBB entrepreneurs. Some conclude that these businesses operate at the margins and struggle to survive (Thompson et al. 2009), while others found that home-based women owners were highly educated and made large sales (Loscocco and Smith-Hunter 2004). Home-based businesses are often regarded as 'lifestyle' businesses through which the owner translates a 'hobby' into a business idea (Newbery and Bosworth 2010). ...
... Most prolific are studies based in the UK. These studies cover a range of research themes., including the effects of technology diffusion (Daniel et al., 2014;Ruiz and Walling, 2005); urban or rural con- text (Dwelly et al., 2005;Newbery and Bosworth, 2010;Reuschke and Mason, 2015); housing stock (Reuschke, 2016) and gender (Ekinsmyth, 2013;Thompson et al., 2009). Whatever the focus however, HBBs are largely treated as homogenous entities in empirical studies. ...

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