... In fact, some employees who work most of their time from home are paid low wages although there are also high earners among this group of workers (Felstead et al., 2002). For the self-employed, there is good evidence of the low earnings of homeworking women compared to self-employed women for whom most of the activity is performed outside of their homes, while no penalty of homeworking on earnings among self-employed men could be found (Simon and McDonald Way, 2015; see also Thompson et al., 2009). ...
Focus - It's easy in this fast paced, constant info-in-your-face world to get distracted. This is especially true for business start-ups that often get side-tracked by the shiny object syndrome (i.e. products and services that promise fast results), or bogged down in unimportant busy work. Successful entrepreneurs are focused on what will bring results.
How Much of this Guide Should You Read? This guide is designed for you to read cover-to-cover. Each new guide builds upon the previous one. A core idea that we want to reinforce is that marketing should be evaluated holistically. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI.
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