Are funded jointly by the federal government and individual states, and are usually associated with state and community colleges and universities. Help you evaluate the feasibility of your plan, develop your business plan, and complete your funding application - all for no charge. Perhaps the best place for young entrepreneurs to start shopping for an SBA loan

... 'Lifestyle' HBB can be either 'growth-rejecting' or 'growth-enthusiastic' but Lewis (2008) argues that actually they should be seen as engaging in a 'freestyle' modus operandi as lifestyle is not something accommodated by the businesses but is rather a conditioning factor in the business operations. It appears from the research that HBB set up by women are more likely to be financially marginal as they are more likely to be operated parttime , and be started because of circumstances rather than their entrepreneurial skill sets (Thompson, Jones-Evans, & Kwong, 2009). Nevertheless HBB are a popular choice for women with family obligations as even with less financial success, role conflict between work and family tends to be lessened (Loscocco & SmithHunter, 2004). ...


You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started

Content Marketing: Writing articles or blog posts related to your business and submitting them to be published on other websites is another great way to reach your target market for free. Although mass distribution of a single article across the web doesn't have the same SEO benefits it once had, submitting exclusive articles to a specific site can still reap many rewards including SEO, boosting your credibility, and reaching a market that might not otherwise know about you. Because writing can be time-consuming, you may want to consider how you can repurpose what you write into other forms of content or with new angles for other audiences.
... Amongst these few, British Telecommunications (2008) report that 58% of those operating an HBB in their sample claimed the desire for a better WLB as their primary motivation. Similar reports are found else- where: Stoner et al (1990) and Thompson et al (2009), for example, both focus exclusively on female-owned HBBs and find that the flexibility and autonomy associated with HBB ownership positively affects WLB. Control over time, and in some cases including reduced working hours, were other benefits identified by Thompson et al (2009). ...

Home-Based Business: A home based business could fit under the category of small business, but the primary factor in this case is that it's run from home, as opposed to an office or other location. But just because a business is run from home, doesn't mean it can't compete with larger businesses. In fact, many large corporations were started from a home, including Apple and Disney. 


The concept of home-based business, as opposed to the previous terminology of "cottage industry", first appeared in 1978. The phrase was coined by Marion Behr, the originator of a study to find out what businesses women throughout America were carrying on in their homes. The preview edition of Enterprising Women[3] wrote about the search to gather information pertaining to home workers throughout the nation. Numerous magazines[4][5] and organizations helped to disseminate information regarding the study. Ultimately 40,000 letters were received, many indicating the problems the respondents experienced while carrying on businesses from their homes.
I have a friend that is the city manager of a town of about 25,000 where his main task is processing requests for building permits. Actually a volunteer-type job, no salary. But he makes a bunch of contacts every day, and his address book is huge. So he is busy all year except the Holidays. To fill in this time he started a Christmas tree lighting service (houses, lawn ornaments, etc.). In this 3-month period he makes enough to keep him going the rest of the year.
... To illustrate, three empirical studies are described, though this is not exhaustive. First, Thompson et al. (2009) use Global Entrepreneurship Monitor data, basing their measurement of HBB on nascent and start-up activities in the home. Elsewhere, Felstead et al. (2000) base their study on the 1998 Labour Force Survey that explores those who work mainly, sometimes or partially at home (both employed and self-employed), thus not separating employment and self-employment status. ...
Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
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