... Knowledge-workers use the home as their work location (McDermott, 2005), despite it being often dismissed as limiting network and growth potential (Mason, 2010), with perceived gender links (Mirchandani, 1998(Mirchandani, , 1999), even for 'high-tech' ventures (Wynarczyk and Graham, 2013). Despite a dearth of empirical studies, and regular calls for theoretical develop- ments around this phenomenon (e.g., Loscocco and Smith-Hunter, 2004;Mason et al., 2011;Thompson et al., 2009;Walker and Webster, 2004), home-based, self-employed workers are absent from 'most existing research and theory-building' (Reuschke, 2015, p. 6). We fill this gap by analysing home-based, knowledge-workers' virtual, mental and career mobility; those physical/corporeal restrictions counter-balancing their remote, online home-working autonomy (Fraser and Gold, 2001;Koehne et al., 2012); and the tensions overlooked by extant paradox theorizing ( Smith and Lewis, 2011). ...
There are many ways to determine which efforts are producing results and which ones aren't. For example, you can study your website's analytics through your web host or by using Google Analytics. Most social media sites provide analytics as well, or you can use tools such as Hootsuite to get social media analytics. Your email service should also provide you with information on the open rates and engagement rates for your emails.

This is a man who on our first envelope job bought us our furnace gas heater by paying us upfront half the money he would have topay when the job was done. He was so concerned we had no heat he paid us before we even started writing out the envelopes…I felt so bad to see when I called him 2 months ago someone answered it but was not him or his family. I fear he lost his home:( If he hasn’t we would still be in the back of his mind for envelope work knowing we are his people to get the job done.
Serial Entrepreneur: Many entrepreneurs get the most joy out of starting and building a business, but not in its continued management, so they sell it to launch a new idea. They are still considered entrepreneurs because they operate and assume risk in the business for the time they own it. Other times, serial entrepreneurs juggle several businesses at once, earning multiple streams of income.
... For instance, some may resort to part-time rather than full-time self-employment to establish and run a social venture ( Austin et al., 2006;Korsgaard and Anderson, 2011). Others may favour this form of self-employment to jointly set up and operate a business with family members ( Baines and Wheelock, 1998;Fletcher, 2010), to work from home while caring for children and family (Thompson et al., 2009;Vorley and Rodgers, 2012) or to delay entry into full-time entrepreneurship (Folta et al., 2010). Although we recognised such arguments when portraying full-and part-time self-employment and developing our hypotheses, we leave it to future research to assess the relationship between societal culture and particular types of part-time entrepreneurship in more detail. ...

Publicity: Getting your business featured on media outlets can be a great way to reach new customers, but connecting with the right people to make it happen can sometimes be difficult. You can always submit and post press releases for news and announcements from your business through online press release distribution services. While press releases can work, they can also be time-consuming and are often ignored. Another option that often produces better results is to sign up for media requests through Help A Reporter Out. Once you sign up, you'll receive emails listing requests for professional sources from media outlets, including newspapers, magazines, radio and TV programs, blogs, and podcasts.


Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Get Started
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